With the economic slowdown, people are left wondering if they should go ahead with a trade show, or if they would be better off waiting until the economy picks back up. I think the numbers speak for themselves.
In 2005, Exhibit Surveys, Inc conducted a survey on 73 different trade shows. The numbers show that a trade show is a great way to not only gain business, but to improve your reputation and encourage return customers.
Out of the people questioned at the trade shows, the following stats were compiled:
79% stated a trade show helped them decide what to buy.
80% looked at trade shows as an opportunity to discuss ideas with their peers.
82% of those surveyed stated trade shows allowed them to be very productive in a small amount of time.
85% stated that trade shows saved their company time or money.
The numbers speak for themselves. With or without a recession, a trade show is a valuable tool for your company. The idea is to cut costs in your show so you can get the most out of it.
This artcile keeps it real, no doubt.
Ho ho, who wodlua thunk it, right?