With the economic slowdown, people are left wondering if they should go ahead with a trade show, or if they would be better off waiting until the economy picks back up. I think the numbers speak for themselves.
In 2005, Exhibit Surveys, Inc conducted a survey on 73 different trade shows. The numbers show that a trade show is a great way to not only gain business, but to improve your reputation and encourage return customers.
Out of the people questioned at the trade shows, the following stats were compiled:
79% stated a trade show helped them decide what to buy.
80% looked at trade shows as an opportunity to discuss ideas with their peers.
82% of those surveyed stated trade shows allowed them to be very productive in a small amount of time.
85% stated that trade shows saved their company time or money.
The numbers speak for themselves. With or without a recession, a trade show is a valuable tool for your company. The idea is to cut costs in your show so you can get the most out of it.