We have been working on a series of articles to help you reduce costs and reduce your hassles at your 2009 trade show venues. Economic pressures create new challenges around every corner, and we are working to provide suitable solutions.
Fuel costs have split in half since August, but shipping is still a major contributor to the line item costs of your trade show budget. When trying to reduce the costs of shipping consider Railroad Shipping or Shipping by Rail.

The design of your exhibit booth with respect to both marketing impact and complexity of set-up is very important. It is a combination of these qualities that lead to increased ROI and reduced trade show related costs.

I have been in the trade show business for years, and one thing I have noticed recently is businesses are afraid to enter into a trade show because they are afraid of the costs. They are afraid to make the investment into a trade show because they are not sure of their ROI.

Not too long ago, the main trend in trade shows was for the people running the exhibits to offer demonstrations.  That was what people went to the trade shows to see.  A booth did not have to be expensive or flashy.  There just needed to be something to demonstrate.