1) Observations from the field:
Recently, we observed the same mistake being made several times at the SEMA Show. For those of you who are unfamiliar, SEMA is an industry only trade show where all of the automotive manufacturers and the largest accessory manufacturers display their newest products and seek to create corporate image in the grandest of fashions. Anyone who is anyone in the automotive world is there from Bridgestone to Honda, Edelbrock to Ford.

Introduction to hanging signs

Why choose a hanging sign for your trade show exhibit? A hanging sign is the best guarantee that your customers will spot your exhibit easily and not miss you at the show. Perhaps more important, prospects that have not been actively courted will be reminded of your company and encouraged to attend your exhibit by your presence and offerings.

Hanging Signs - What to know at the show?

Shipping the sign
Shipping to the show or advanced warehouse
Many of the larger shows require that the hanging signs are shipped to the advance warehouse so that they may be installed before exhibits are set-up or freight is moved into the hall.

For the new year, I would like to show you the largest “extra” exhibitor costs that your business can easily eliminate. This article is taken directly from our experience as experts in trade show exhibit management.

Top 10 places to cut the fat from your exhibit program in 2010