I have been in the trade show business for years, and one thing I have noticed recently is businesses are afraid to enter into a trade show because they are afraid of the costs. They are afraid to make the investment into a trade show because they are not sure of their ROI.
There is a secret to getting a strong ROI, and that secret is to decrease the costs of running your trade show exhibit. These running costs add up to much more than the costs of the exhibit itself, and so can the savings. If you can save 30% or more on your trade show exhibits running expenses, your ROI is automatically going to go up.
Trade shows should not be abandoned in a time of a recession. They still have a very strong place in the business world. Instead of trade show abandonment, there needs to be a movement to save money on trade shows.
The recession is a great time to evaluate what you are doing in regards to your trade show exhibit. Find out where you can cut costs, and then implement a new strategy for exhibit booth construction and management.
Your trade show exhibit is one of the best marketing tools you have for your business, and you do not want to let that marketing tool go. What you do want to do, though, is to create a strategy where you can have it all. You want to have the exhibit and to save money as well.
In the next post, I am going to go over some trade show statistics so you can see how your business can benefit from entering into a trade show. Then, in later posts, I will give some money saving tips for your trade show so you can start to benefit from the great marketing tool. Right now, it is more important than ever to get your business out there to the public and to other industry contacts.