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Top 10 Ways to Reduce your Trade Show Costs in 2010

Volume 5, Article 1, January 15, 2010
For the new year, I would like to show you the largest “extra” exhibitor costs that your business can easily eliminate. This article is taken directly from our experience as experts in trade show exhibit management.

1) Show Paperwork. Typically, we have found that mistakes are made with the show paperwork. This is usually because the person filling out the paperwork is not a field person, and does not have time to make themselves into a paperwork expert for each and every show. They tend to fill out each upcoming set of show paperwork almost identically to a past shows paperwork. However, rules, including services and time frames change from venue to venue, so your paperwork strategy should change as well. On average these small mistakes cost you the customer 10% – 15% on services ordered.

2) GC Billing (general contractor) – Typically we find that there are significant mistakes…..

List Of Articles

10 Top ways to Reduce your Trade Show Costs in 2010
Volume 5, Article I, January 15, 2010
Anticipate these corporate events issues & solve trade show problems at no cost
Volume 4, Article IX, December 15, 2009
Trade Show International Shipping – When shipping internationally think “10 + 2 rule”
Volume 4, Article VIII, November 15, 2009
Exhibit Profile – What trade show exhibit design is best for your company?
Volume 4, Article VII, October 15, 2009
Exhibit Design – How does your trade show exhibit design impact your company image?
Volume 4, Article VI, August 15, 2009
Trade Show Hanging Sign Tips and Tricks, Part 2
Volume 4, Article IV, June 15, 2009
Trade Show Hanging Sign Tips and Tricks, Part 1
Volume 4, Article IV, May 15, 2009
Fire Marshals, Convention Centers and Tradeshow Flame Proofing
Volume 4, Article III April 6, 2009
Significantly reducing Freight Handling and Small Package Expenses
Volume 4, Article II March 6, 2009
Consider Trade Show Exhibit shipping by Railroad!
Volume 4, Article 1, February 27, 2009
Just say “No” to a request for signature
Volume 3, Article 1, January 5, 2007
Freight Emergencies: What to do when things go wrong at show site
Volume 2, Article 6, March 29, 2006
Straight time vs Overtime Costs: Planning to Avoid Overtime
Volume 2, Article 5, March 15, 2006
General Contractor – Checking your bill and getting it corrected
Volume 2, Article 4, March 1, 2006
Exhibit Storage Containers: How they affect exhibitor costs – Real Life Examples – Part 2
Volume 2, Article 3, February 15, 2006
Exhibit Storage Containers: How they affect exhibitor costs – Part 1
Volume 2, Article 2, February 1, 2006
Exhibit Design and Costs: Variable – Exhibit Weight
Volume 2, Article 1, January 18, 2006
Understanding the RFP Process, Part III
Volume 1, Article V, December 19, 2005
Understanding the RFP Process, Part II
Volume 1, Article IV, December 5, 2005
Understanding the Trade Show Exhibit RFP Process
Volume 1, Article III, November 21, 2005
Trade Show Exhibit Booth and Display Freight Handling Order Form–Part 2
Volume 1, Article II, November 7, 2005
Trade Show Exhibit Booth and Display Freight Handling Order Form–Part 1
Volume 1, Article I, October 24, 2005


I am a trade show program and exhibit expert with 8 years experience as a corporate trade show manager in the fortune 1000 and 5 years experience as a partner at a trade show exhibit house, managing customer procurement, trade show display booth construction and installation and dismantle of exhibits at various trade show venues. I began a business called Exhibit & Display Consultants in 2002, which is built on a new business model. This business model eliminates much of the overhead costs associated with a typical trade show exhibit company and allows us to save you a minimum of 30% at each show. I also authored the Professional Trade Show Exhibit Manager’s Handbook in 2006. This is a how-to guide focused on helping trade show coordinators and program manager’s learn to run their trade show projects with the greatest efficiency and eliminate as much cost as possible. If you need help controlling the costs of exhibiting and other exhibitor costs, please contact us. There is no company that has explored trade show cost cutting the way we have. No one is better at this work!

Brett Lipeles’s Job History

  • Exhibit & Display Consultants :
    Exhibit & Display Consultants provides trade show exhibit management and trade show program management services for any and all industries. We also provide analysis services and audits for companies that need to reduce trade show costs, and get more return on investment with regards to trade show related marketing expenditures. We provide trade show staff training for companies that want to maximize the efficiency of their trade show program on the operations and logistics side of the equation.We are currently saving our customers a minimum of 30% of their trade show running costs at each show. We have customers as large as $3.5 Billion in sales and as small as $5 Million.
  • Exhibit A -1998 to 2002
    Partner – (1998 to 2002) : Helped grow business 600% in 4 years by customer acquisition, improving processes and more efficient project management.
  • K2 Corporation – 1990 to 1998Trade Show Mgr, Purchasing and Inventory Control Mgr (1990 to 1998)Helped grow company 3000% in 6.5 years by modernizing customer service and sales strategies. Grew trade show exhibit from 20 x 30 to 50 x 100 foot booth, and used marketing performance at trade shows to build company sales. Learned how to manage a large exhibit in the field and work with all of the various subcontractors and unions for greatest efficiency and lowest cost.