Exhibit Staff Training

We are well equipped to work with your staff and train them on the ins and outs of managing your trade show exhibit booths or creating and implementing your next company meeting or corporate special event. Whether in front of the customers, or arranging for catering and logistics, the experts agree, your staff must be at peak performance in order for your company to get the most out of participation at these events. Let our staff tune yours for superior results! This training includes:

* Interpreting the information in the show services and exhibitor guide
* Creating the most efficient and least expensive installation and dismantle plan
* Filling out the information on the show services order forms to your best advantage
* Working with the various services suppliers that are necessary for transporting, storing, installing and dismantling your trade show exhibit booth or display
* Having your general contractor bills fixed before or after you leave the show
* Proper display storage planning and how it affects costs and installation timelines

All of these variables should be taken into account in order to reduce trade show expenses. Our unique approach to exhibit booth and display management will help you to reduce your trade show expenses and improve your trade show marketing ROI.

We also have just released the Professional Trade Show Exhibit Manager’s Handbook. This is the quintessential How-to guide for managing your display and is field. It is filled with cost saving tips and techniques.

ROI, Trade Shows and the Recession

I have been in the trade show business for years, and one thing I have noticed recently is businesses are afraid to enter into a trade show because they are afraid of the costs. They are afraid to make the investment into a trade show because they are not sure of their ROI.

There is a secret to getting a strong ROI, and that secret is to decrease the costs of running your trade show exhibit. These running costs add up to much more than the costs of the exhibit itself, and so can the savings. If you can save 30% or more on your trade show exhibits running expenses, your ROI is automatically going to go up.

Trade shows should not be abandoned in a time of a recession. They still have a very strong place in the business world. Instead of trade show abandonment, there needs to be a movement to save money on trade shows.

The recession is a great time to evaluate what you are doing in regards to your trade show exhibit. Find out where you can cut costs, and then implement a new strategy for exhibit booth construction and management.

Your trade show exhibit is one of the best marketing tools you have for your business, and you do not want to let that marketing tool go. What you do want to do, though, is to create a strategy where you can have it all. You want to have the exhibit and to save money as well.

In the next post, I am going to go over some trade show statistics so you can see how your business can benefit from entering into a trade show. Then, in later posts, I will give some money saving tips for your trade show so you can start to benefit from the great marketing tool. Right now, it is more important than ever to get your business out there to the public and to other industry contacts.

Trade Show Statistics

With the economic slowdown, people are left wondering if they should go ahead with a trade show, or if they would be better off waiting until the economy picks back up. I think the numbers speak for themselves.

In 2005, Exhibit Surveys, Inc conducted a survey on 73 different trade shows. The numbers show that a trade show is a great way to not only gain business, but to improve your reputation and encourage return customers.

Out of the people questioned at the trade shows, the following stats were compiled:

79% stated a trade show helped them decide what to buy.

80% looked at trade shows as an opportunity to discuss ideas with their peers.

82% of those surveyed stated trade shows allowed them to be very productive in a small amount of time.

85% stated that trade shows saved their company time or money.

The numbers speak for themselves. With or without a recession, a trade show is a valuable tool for your company. The idea is to cut costs in your show so you can get the most out of it.

Trade Show Exhibit Trends

Not too long ago, the main trend in trade shows was for the people running the exhibits to offer demonstrations.  That was what people went to the trade shows to see.  A booth did not have to be expensive or flashy.  There just needed to be something to demonstrate.

That has changed quite a bit.  In the past ten years, all exhibits from the smallest to the largest have evolved to become the company’s headquarters in the eyes of its customers.  After all, in today’s go fast world, are more prospects going to see and learn about your company at a trade show, or by taking the time to visit your company’s headquarters?  More importantly, which exposure are they going to experience more often, first and last.  It is these multiple exposures that will help to build your brand in the eyes of your customers.

Now, with technology on the rise, people want a more fulfilling trade show exhibit experience.  They no longer want to be shown.  They want to be drawn to the booth because of fun technology, great graphics, or other types of appealing design.  The design is more important than ever before.

The growing trend in regards to trade show exhibits is for the booth to have something special that draws people over to that booth and away from all the other displays.

Technology has played a big role in this.  Now, more trade show exhibitors are using technology as a way to bring excitement into the trade show.  People are using computers and interactive technology to allow the people at the trade show to take part in the fun.  This makes their booths much more memorable.

The good news is trade show exhibits do not have to be expensive and full of technology in order to get people to come over and remember the booth. There are also some affordable trends that are currently popular.

Fabric displays are really hot right now, and they are affordable as well.  Many trade show exhibitors are turning to fabric displays as a way to create a display that will pop out to the customer but will save them money as well.  Panel displays have made their way back as well.  One of the reasons this trend is so popular once again is it gives a permanent look that trade show visitors love and can easily be customized to accurately represent your company.

No matter if you want to put on an electronic, fabric or a panel display or use something completely innovative and different, the idea is to first, draw attention to your booth and away from the other booths out there and secondly, accurately represent your company’s identity and culture.  If you can do that, you have put yourself in a great position for the trade show.  You will be memorable and that will motivate prospects and customers to contact you when it comes time to purchase.

Trade Show E-Zine


Read the Trade Show E-Zine that will show you how to save over 30% on your exhibitor costs

As president of Exhibit & Display Consultants I realize there are a number of publications that tell you how to represent your company and market your product once you are at the trade show. However, this is the only one that talks about how to get your exhibit booth or display set-up in the most efficient and least expensive manner possible. Sign up for the Tradeshow Exhibit Guy e-zine and I’ll show you how!